Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎ Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎
I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎
Changwon
Asia Art Festival for
Young Artists 2019
The Imagination Picnic
Asia Art Festival for
Young Artists 2019
The Imagination Picnic
Poster
Leaflet
Photography
Irisnap
Leaflet
Photography
Irisnap
2019
Imagination refers to the act of forming a mental image of phenomenon or object that has not been experienced or creating a conception or new imagery not relying on outside stimuli. ‘The Picnic’ is regarded as the act of playing outside, a kind of excursion. We expect the exhibition to serve as ‘playground for imagining’ as the compound vocabulary of its title. As the viewers encounter the exhibition, they would experience and interpret the artwork in their own perspectives, regardless of the artists’ intentions or established explanation. Among the diverse exhibitions in the contemporary era, we place focus on communication with the audience. As Roland Barthes suggested that text is plural, our reaction towards the artwork derives from familiar signs, yet the connection is original and formed differently each time. Likewise, we hope the artworks become a playground for the audience to imagine. ‘Asia Art Festival for Young Artists’ would be an exhibition where the artists and the audience interact not an exhibition with pre-determined interpretation.

