The Samsung advertorial has been produced for more than five years, even during an era when people envisioned the end of the paper magazine. Applying the most modern sense and sensibility to traditional media, we increased the intimacy and understanding of new products and technologies, thus strengthened Samsung’s brand power and expanded the positive belief in technological progress. Looking ahead, we will continue to serve as a broker—among products, consumers, companies, society, reality and the future—with the ability to adapt to the modern era. The Samsung advertorial is not a form of advertisement hidden in a magazine, but a milestone toward the future by communicating with consumers.