Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎ Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎


I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎ 




Samsung Advertorial
Brand Book
Brand Book

Publication
Cheil Worldwide

Planning
Yrang Communications

Illustrations
Park Byungmin

Photography
Panta Creation

Translation
IC Group
2019
The Samsung advertorial has been produced for more than five years, even during an era when people envisioned the end of the paper magazine. Applying the most modern sense and sensibility to traditional media, we increased the intimacy and understanding of new products and technologies, thus strengthened Samsung’s brand power and expanded the positive belief in technological progress. Looking ahead, we will continue to serve as a broker—among products, consumers, companies, society, reality and the future—with the ability to adapt to the modern era. The Samsung advertorial is not a form of advertisement hidden in a magazine, but a milestone toward the future by communicating with consumers.