Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎ Hello. I'm a graphic designer currently based in Seoul, Republic of Korea. ︎
I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎I specialize in graphic design, editorial and book design, art direction and developing brand identity. ︎
Samsung Advertorial
Brand Book
Brand Book
Brand Book
Publication
Cheil Worldwide
Planning
Yrang Communications
Illustrations
Park Byungmin
Photography
Panta Creation
Translation
IC Group
Publication
Cheil Worldwide
Planning
Yrang Communications
Illustrations
Park Byungmin
Photography
Panta Creation
Translation
IC Group
2019
The Samsung advertorial has been produced for more than five years, even during an era when people envisioned the end of the paper magazine. Applying the most modern sense and sensibility to traditional media, we increased the intimacy and understanding of new products and technologies, thus strengthened Samsung’s brand power and expanded the positive belief in technological progress. Looking ahead, we will continue to serve as a broker—among products, consumers, companies, society, reality and the future—with the ability to adapt to the modern era. The Samsung advertorial is not a form of advertisement hidden in a magazine, but a milestone toward the future by communicating with consumers.
















